CPM stands for Cost Per Mille, which means the cost per 1,000 ad impressions. It is one of the most common pricing models in online advertising and is used by both advertisers and publishers.

For advertisers, CPM is useful when the goal is brand awareness, visibility, and reaching a large audience. Instead of paying for clicks or conversions, you pay based on how many times your ad is shown.

For publishers, CPM can be a good way to earn revenue from traffic, especially if the website has strong page views and quality visitors from valuable regions.

If you are new to CPM advertising, it is important to focus on traffic quality, ad viewability, and placement performance to get the best results.

What has your experience been with CPM ads as an advertiser or publisher?