CPC stands for Cost Per Click, a popular online advertising model where advertisers pay only when a user clicks on their ad.
Unlike CPM (which charges per 1,000 impressions), CPC focuses on engagement and traffic. This makes it ideal for advertisers who want visitors to take action, such as visiting a website, signing up, or making a purchase.

For advertisers, CPC offers better control over budget since you’re paying for actual clicks rather than just views. However, the quality of traffic is key—high clicks with low conversions can still lead to wasted spend.

For publishers, CPC earnings depend on how often visitors interact with ads.

CPC advertising works best when there is a strong match between the ad content and the audience’s intent.
Are you currently using CPC campaigns? What strategies have worked best for you?