CPUC stands for Cost Per Unique Click, a variation of the CPC model where advertisers are charged only for one click per unique user within a defined time period.

Unlike traditional CPC (Cost Per Click), where multiple clicks from the same user may be counted, CPUC ensures that duplicate clicks from the same visitor are filtered out. This makes it a more efficient and transparent model for advertisers.

For publishers, CPUC encourages genuine user interaction rather than repeated clicks. Earnings are tied to the number of unique users who engage with ads, not just total clicks.

Key differences between CPC and CPUC:
CPC: Counts every click (including repeat clicks)
CPUC: Counts only one click per unique user

CPUC is ideal for advertisers who want clean, high-quality traffic and better protection against click abuse.
Are you using CPUC campaigns? How does it compare to your experience with CPC?