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What targeting signal do you trust most in the first 48 hours? #37

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Eplinx.com
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I keep going back and forth between broad targeting and tighter filtering while trying to improve conversion rate.

This test is mostly focused on Tier 1 with heavier desktop traffic.

My concern is that early over-filtering might reduce useful learning, but leaving things too broad can waste budget.

  1. Get enough data to see patterns
  2. Remove obvious weak spots
  3. Avoid changing too many variables at once

How do you know when a segment deserves its own dedicated campaign?


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Posted : February 3, 2026 3:39 AM
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