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I keep going back and forth between broad targeting and tighter filtering while trying to improve CPA stability.
This test is mostly focused on US with heavier tablet traffic.
My concern is that early over-filtering might reduce useful learning, but leaving things too broad can waste budget.
- Get enough data to see patterns
- Remove obvious weak spots
- Avoid changing too many variables at once
How do you know when a segment deserves its own dedicated campaign?
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Posted : February 3, 2026 12:39 AM