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eCPM, CPC & RPM Optimization
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I am working on improving monetization and trying to understand which changes really move the needle on RPM.
My traffic mix is mostly US with a strong tablet component.
I have seen cases where fewer placements performed better than more placements, so I am trying to think in terms of quality and page context instead of just stuffing more ads in.
- Main goal: improve CTR
- Open to testing layout, density, and placement changes
- Trying to avoid short-term gains that hurt long-term user behavior
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Posted : January 6, 2026 9:43 PM