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Campaign Creation & Management
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I am building a new campaign and want a disciplined starting structure rather than a messy test with too many variables.
My priority is retention while keeping the budget controlled enough to learn from the results.
The decision I am stuck on is whether to split by creative type immediately or wait until some data comes in.
- Format: interstitial
- Region: LATAM
- Concern: creative mismatch
What starting structure has given you the best balance between control and learning speed?
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Posted : February 2, 2026 9:39 PM