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Would you split campaigns by tablet from day one? #8

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Eplinx.com
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I am building a new campaign and want a disciplined starting structure rather than a messy test with too many variables.

My priority is ROI while keeping the budget controlled enough to learn from the results.

The decision I am stuck on is whether to split by source quality immediately or wait until some data comes in.

  • Format: direct link
  • Region: MENA
  • Concern: over-segmentation

What starting structure has given you the best balance between control and learning speed?


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Posted : February 2, 2026 10:33 AM
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