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Campaign Creation & Management
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I am building a new campaign and want a disciplined starting structure rather than a messy test with too many variables.
My priority is CPA stability while keeping the budget controlled enough to learn from the results.
The decision I am stuck on is whether to split by device immediately or wait until some data comes in.
- Format: pop
- Region: Brazil
- Concern: bad early CTR
What starting structure has given you the best balance between control and learning speed?
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Posted : February 2, 2026 5:09 PM