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Is it better to duplicate winners or edit them in place? #5

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Eplinx.com
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I launched or am about to launch a push campaign and I am trying to build a cleaner starting structure.

My priority is balancing early testing with disciplined spend so I can learn fast without burning budget.

Right now I am unsure whether to split by creative angle from the start or begin broader and narrow down after data comes in.

  • Primary goal: RPM
  • Main region: India
  • Biggest concern: conversion rate

What starting campaign structure has worked best for you when you want room to optimize later?


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Posted : January 3, 2026 4:54 PM
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