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How much budget do you give a first test before judging it? #31

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I am building a new campaign and want a disciplined starting structure rather than a messy test with too many variables.

My priority is CPA stability while keeping the budget controlled enough to learn from the results.

The decision I am stuck on is whether to split by creative type immediately or wait until some data comes in.

  • Format: direct link
  • Region: Philippines
  • Concern: slow delivery

What starting structure has given you the best balance between control and learning speed?


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Posted : February 2, 2026 2:00 PM
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