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Campaign Creation & Management
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Topic starter
I launched or am about to launch a banner campaign and I am trying to build a cleaner starting structure.
My priority is balancing early testing with disciplined spend so I can learn fast without burning budget.
Right now I am unsure whether to split by traffic source from the start or begin broader and narrow down after data comes in.
- Primary goal: conversion rate
- Main region: France
- Biggest concern: creative fatigue
What starting campaign structure has worked best for you when you want room to optimize later?
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Posted : January 3, 2026 11:30 PM