Custom targeting

It's great to have precise targeting options and reach your audience effectively. Custom targeting can surely help you with that. This feature allows you to pass various (arbitrary) data from external sources (or data providers) into an ad-serving engine and use it for ad targeting. This data may include keywords, tags, demographics, interests, categories, etc.

Custom targeting is a powerful feature that enables advertisers to enhance their ad-serving capabilities by utilizing external data for precise audience segmentation. To set it up, you need to pass data via JavaScript or GET parameters, configure attributes in the settings, and apply them in campaign targeting.